Inspiring innovation story discovered via the post of a friend in Facebook - helping ladies in rural India with their health by disbursing medication via the common decorative forehead dot. As the following sequence of pictures show (as well as linked video), the bindi was morphed into a iodine patch.
Iodine deficiency disorder is a major nutritional issue. Grey Group Singapose created a philanthropic organization: Grey for Good that then partnered with NGO and Neelvasant Medical Foundation and Research Center to develop this health improving mineral via the patch they developed - now being distributed at medical camps in rural villages across India. Well done!
Iodine deficiency disorder is a major nutritional issue. Grey Group Singapose created a philanthropic organization: Grey for Good that then partnered with NGO and Neelvasant Medical Foundation and Research Center to develop this health improving mineral via the patch they developed - now being distributed at medical camps in rural villages across India. Well done!
IndiaTV news story & video:
http://www.indiatvnews.com/buzz/life/jeevan-bindi-iodine-deficiency-rural-women-grey-group-126.html
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