Monday, July 9, 2007

Innovator’s Dilemma – Rebuilding the Rust Belt, one kid at a time

In a historic old northern Indiana town on the majestic shores of Lake Michigan, a community is struggling to transition from it’s dependence on companies of the industrial age.  Some growth can be seen in retail (from major chains and big box retailers to a major regional outlet mall), as well as in a rediscovery of the recreation and tourism treasures that include the beauty of the Lake Michigan and area beaches to “Duneland” parks and much more. The transition is taking time (decades), but there are signs of progress.

One personal discovery last week was at a small business eatery my family enjoys visiting in the summer…Carlson’s Drive-in where Rootbeer & Hotdogs and much more is served right in your car. Enjoying another visit, we had a chance to chat with the owner and discovered what I viewed as a remarkable story and effort. Employing 53 people – mostly kids – the owner is committed to offering scholarships to A & B students. He posts grades inside Carlson’s and is engaged with teachers of the students to be sure his kids continue to achieve their scholastic results. In addition, he has a system that rewards grades, attitude and attendance with coveted positions serving customers where tips can be quite generous.


In an area of the country that lacks the charisma and popularity of sunbelt and coastal cities, this small-business owner has demonstrated by his commitment of personal time and involvement, along with financial contributions, that one person can make a difference in the lives of many - even in an area struggling to find its place in the new economy. If you’re ever passing through northern Indiana on I-80 or I-94 between Chicago and Detroit, consider taking the Michigan City exit (Route 421 North) to Carlson’s Drive-in (http://www.carlsonsdrive-in.com/index.htm ). It’s a slice of Americana – both yesteryear and the future.

(* - Scroll right margin of this blog to see a collage of pictures of Carlson’s).